ADVERTISING POLICY

Any order placed by the advertiser constitutes an acceptance of ORU Student Media’s Advertising Policy. Promotion of ideas, products or servic­es which would adversely affect the integrity and credibility of ORU Student Media or, deemed distasteful to its audiences and/or in conflict with the mission of Oral Roberts University will not be allowed. All advertising materi­al, whether insert, ROP, online, stream­ing content or other form is subject to approval.

ORU Student Media does not accept ads for any type of alcoholic beverag­es, credit cards without credit checks, research papers, abortions, contra­ceptives, dating services, tobacco or gambling. ORU Student Media will not accept any advertising which requires the reader to send money to obtain further information on the product. Other category exclusions may apply.

Political Advertising

ORU Student Media may accept paid political advertising by candidates, but specific guidelines must be fol­lowed. Candidates must have met the requirements for candidacy. Candi­dates may advertise in a 60-day win­dow from a primary election and/or a 45-day window from a general elec­tion. This includes, but is not limited to, candidates running for federal, state, city and county offices.

Print: Political advertisements must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT. DOES NOT IMPLY ENDORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Political ads must meet other ORU Student Media Advertising Policy requirements.

Streamed Ads: Political ads must include a voice-over disclaimer in the first three seconds to include: “PAID ADVERTISEMENT. DOES NOT IMPLY EN­DORSEMENT BY ORU.” Attack ads on an opponent will require the advertiser to provide proof of the claim/s. Politi­cal ads must meet other ORU Student Media Advertising Policy requirements.

Advertorials: Advertorials (ads appearing to be news or editorial) must be labeled in 18 point Arial Bold at the top of the ad: “PAID ADVERTISEMENT.”

Streaming ad content may not leave the impression the advertising is news, weather, or other regular feature of the station. Any content which implies such reference will be subject to modi­fication to include a first-three-second disclaimer “This is a paid advertise­ment” or other change/s.

Hold Harmless Agreement

The sole responsibility for the con­tent of an advertisement lies with the advertiser, who unconditionally agrees to hold ORU Student Media harmless should a claim arise. The advertiser pays for any and all expenses incurred as a result of publication of an ad. ORU Student Media is not responsible for any losses or damages caused as a result of an advertisement. ORU Student Media’s liability is limited to the amount paid for the portion of the ad containing the error and a make-good or credit adjust­ment made to the portion of the ad in error. Adjustments will be made to the first-run edition of the ad only.

ORU Student Media is not responsible for errors when copy is submitted after deadline, when a proof, copy or pro­duction has been approved by the advertiser (signed or unsigned) or when “camera-ready” copy or finished radio spots containing errors have been sup­plied by the advertiser.

Ad Cancellation Policy

Ads canceled within one week of the print or stream date will be charged in full. Written notice by email, fax or let­ter is required. Cancelled contracts will be short-rated, calculated per the rate card.

ORACLE ONLINE

Advertise your product, service, event, business or ministry on the Oracle’s website. It’s the place to go for late-breaking campus events, indepth coverage on printed stories, video logs (vlogs) and more!

Banner Ad

Full-color, three-frame banner ad on The Oracle’s home page: www.oru­oracle.com. Size: 400 pixels x 120 pixels

Interstitial Ad

Full-color, three-fame interstitial ad on The Oracle’s home page: www.oru­oracle.com Size: 252 pixels x 210 pixels

Rotation

• Your ad will run with up to nine other advertisers in an ad loop for the calen­dar month. (A pro-rated package for narrower media flight is not available at this time.)

• One hyperlink to your business web­site or special offer is available from each ad frame. Please provide hyper­link on the contract.

Online Rate

Monthly rate: $75. This amount is billed on the 10th of each month. No guar­antee on gross impressions.

Graphic Specifications

Digital specifications and graphic design services are available with your signed Oracle contract. Extensive de­sign and photography services are an additional charge.

TULSA’S CHRISTIAN UNIVERSITY

Want to get your business, job notice, website, event, ministry or brand mes­sage to students, faculty, and staff at Oral Roberts University? Consider ORU Student Media.

AWARD-WINNING

In February 2011, the Oracle earned the prestigious Sequoyah Award from the Oklahoma Press Association. The award recognized the Oracle as the best university newspaper in both two-year and four-year public or private colleges and universities in the state of Oklahoma. Other schools competing included Oklahoma State University, The University of Oklahoma, Northeast­ern Oklahoma State University, Okla­homa City University, Rose State Col­lege, University of Central Oklahoma, and Tulsa Community College.

RESEARCH

University students in Communication Research conducted a December 2011 survey on student uses and grati­fications of ORU’s campus newspaper. The findings include some impressive statistics on advertising:

• 91% of students read one or more editions of the Oracle in the fall 2011 semester.
• 61% read three or more editions (of 6 editions surveyed).
• 85.1% received the paper at chapel (Oracle staff members hand the news­paper out after campus chapel.)
• 21.5% of students have visited a web­site mentioned in an ad.
• 45.6% have cut out, saved and used a coupon.
• 63.1% have used a discount from an advertiser by showing their ORU student I.D. card.
• 27.5% have attended an event they would not have otherwise attended after seeing the event in an ad.
• 30.9% have purchased a product and/or service featured in an ad.
• 47% of ORU students have used an insert/circular contained in the Oracle.

CIRCULATION

Oracle Circulation: 3,500 per edition (unaudited).

Distribution: Approx. 1,800 papers are distributed directly to students, faculty and staff after campus chapel. Another 700 papers are distributed to campus rack stands at ORU including the Mabee Center, SAGA (cafeteria) and Aerobics Center. The balance of about 1,000 papers are distributed to off-campus hotspots, ORU’s Citiplex, Victory Chris­tian Center and about 30 south Tulsa businesses and advertiser locations.

ORACLE PUBLISHING DATES

Fall 2012 and Special Editions

• Friday, Aug. 17 Back-to-school
• Friday, Aug. 31
• Friday, Sept. 14
• Friday, Sept. 28 Career Expo
• Wednesday, Oct. 10
• Friday, Oct. 26: Best of ORU
• Friday, Nov. 9
• Wednesday, Nov. 28: ORU vs. OU Men’s Basketball

Spring 2013 and Special Editions

• Friday, Jan. 18
• Friday, Feb. 1: Homecoming Edition
• Friday, Feb. 15
• Friday, March 1
• Wednesday, March 13 Spring Break
• Friday, April 5
• Friday, April 19: Graduation Edition

ORACLE DISPLAY AD RATES

• Open Rate
• Full-page Ad: $550
• Half-page Vertical: $300
• Half-page Horizontal: $300
• Quarter-page: $150
• Eighth Page: $75

Color

Spot color is available on selected pages.

• Single spot + Black: Add $100
• Two Spots + Black: Add $200
• Four-color Process: Add $300

Discount may then be applied.*

DISCOUNTS

Advertising rates are GROSS RATES and discounts may be applied but NOT combined:

• 15% for Recognized Agencies
• 15% for Churches
• 15% for ORU Community: (Students, Faculty, Staff, Schools, Clubs, Alumni, etc.)
• 15% for Pre-payment--Payment must be received by the publishing date.

*NOTE: Special frequent advertiser and first-time advertiser rates are available. If you are receiving a special package rate or promotional dis­count, the 15% rate may not be com­pounded (no double-discounts).

First-time advertisers or customers who have not advertised with us in the last 12 months are subject to pre-pay­ment.

Preferred Placement

Ad placement within the paper can­not be guaranteed. The back page is available to full-page, full-color adver­tisers and available on a first-reserved basis.

Deadlines

A contract or insertion order and camera-ready ad or ad elements must be received in the Oracle office one week prior to publication.

Proofs

For ads designed by student designers, an ad proof will be sent via email. Ads submitted digitally ready do not require a proof.

Advertiser assumes responsibility for ap­proval, changes or corrections which must be received two days prior noon to publication and via email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Cancellation: A charge of $30 will be applied for ads created at customer request and then canceled.

• See Advertising Policy on additional information for cancellation

PRINT MECHANICALS

The finished paper size is 11.5” wide by 12” high. No full bleed is available.

• Full Page: 10.4” wide by 11.125” high
• Half Page Vertical: 5.125” wide by 11.125” high
• Half Page Horizontal: 10.4” wide by 5.4” high
• Quarter Page: 5.125” wide by 5.4” high
• Eighth Page: 5.125” wide by 2.625” high

Color Management Policies

Color quality and reproduction can­not be guaranteed. There may be discrepancies between how your ad looks on a computer and the actual print color. Pantone spot colors can be estimated, but are CMYK values of cyan, magenta, yellow and black.

Technical Specifications

We prefer ads in Acrobat (.pdf) for­mat. If you are unable to convert your file, you may send the ad in its native file (Photoshop, InDesign, Illustrator, Mi­crosoft Word, etc.) In most instances, we will be able to read the original application. If you cannot send us your ad in any of the file formats listed above, we will rebuild the ad using our database of fonts.

Copyright

The Oracle is not responsible for ob­taining usage rights for ads includ­ing submitted photos, fonts, logos or artwork.

Graphic Specifications

Digital specifications and graphic design services are available with your signed Oracle contract. Extensive de­sign and photography services are an additional charge.

Preprints, Inserts, Rates, Specifications

Inserts are only distributed on campus and will be included in 2,000 on-cam­pus copies. To schedule an insert:

• Submit one sample insert to our office and a completed contract. You may do this by email, fax or mail.
• Once approved, print and ship 2,000 + 3% allowance for spoilage (2,060) to:
  ORU Student Media, c/o Oral Roberts University, Shipping and Receiving Department, 7777 S. Lewis Ave., Tulsa, OK 74171.

Preprint Specifications

Maximum folded (finished) size of insert is 11.5” X 12” or smaller. Will accept up to 24-page tab for insertion at no extra charge.

Samples and Spectaculars

Pricing for product samples, plastic bag wraps, and pre-printed front-page Ad Notes are available. Please call The Ora­cle office for information: (918) 495-7080.

Insertion Rate

Insertion of 2,000 preprints into one edi­tion: $175.00

Preprint Discounts

Insertion rates are GROSS and these discounts may be applied but MAY NOT BE COMBINED:

• 15% for Recognized Agencies
• 15% for Churches
• 15% for ORU Community: (Students, Faculty, Staff, Schools, Clubs, Alumni, etc.)
• 15% for Pre-payment--Payment must be received by the publishing date.

Preprint Deadline

All pre-printed material must be re­ceived one week prior to publishing date at the ORU Shipping and Receiv­ing dock. If supplied locally, please make arrangements with your advertis­ing sales representative to pick these up from your place of business or area printer. The Oracle assumes no respon­sibility for mistakes, shortages of preprint insertions resulting from poor printing, inconsistent cuts or folds, or improper banding/skidding.

CONTRACTS

National advertisers may provide an Insertion Order (IO) to contract with The Oracle. The IO number will ap­pear on the client’s or agency’s billing statement.

Local advertisers may utilize the adver­tising contract on the last page of the Rate Card. IOs or ad contracts should be sent via one of these methods:

MAIL TO: Oral Roberts University, c/o Student Publications, 7777 S. Lewis Avenue, Tulsa, OK 74171
FAX: (918) 495-6345

EMAIL: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

BILLING AND TEARSHEETS: First-time advertisers must pre-pay. Accounts are billed on the 10th of each month and must be paid in full within 30 days of the invoice date. For display ad­vertisers, two tearsheets per ad will be mailed within 30 days following publi­cation. Request additional tearsheets by emailing This e-mail address is being protected from spambots. You need JavaScript enabled to view it or calling the office at (918) 495-7080.

UNPAID BALANCES: Advertisers with unpaid balances after 30 days may not place any additional advertising until the advertiser’s bill is paid in full. Unpaid balances after 60 days will accrue an annual 15% interest. This amount will be charged at 1.25% inter­est per month. Thanks in advance for keeping your account current.

For more information:

ORU STUDENT MEDIA
LR 175, 7777 S. Lewis Ave.
Tulsa, OK 74171
Office Phone: (918)495-7080
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it